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Executive

The PSP Executive module strives to make you as at home in the boardroom, as you would be in the server room, thanks to providing you with the fundamental skills of finance, marketing and business management.

The key to building strong foundations in these areas is the development of an in depth Industry Sector knowledge. To gain customers’ credibility you should understand what issues are driving the thinking in that Industry.

Understanding the basics of financial management, how to read a financial report and financial statements, and being able to analyse the general health of a business, are essential to establish rapport with your customer.

The Executive module also considers what marketing is, what the key elements of marketing are and how these influence the key fundamentals to any business strategy.

Introduction

The PSP Executive module strives to make you as at home in the boardroom, as you would be in the server room, thanks to providing you with the fundamental skills of finance, marketing and business management.

The key to building strong foundations in these areas is the development of an in depth Industry Sector knowledge.  To gain customers’ credibility you should understand what issues are driving the thinking in that Industry.

Understanding the basics of financial management, how to read a financial report and financial statements, and being able to analyse the general health of a business, are essential to establish rapport with your customer.

The Executive module also considers what marketing is, what the key elements of marketing are and how these influence the key fundamentals to any business strategy.

Outcomes

  • You will have an understanding of the structure, purpose and limitations of a Cash Flow Statement, an Income Statement and a Balance Sheet
  • You will have an understanding of the four levels of profit; current and fixed assets; methods of depreciation and some accounting conventions, concepts, principles and procedures
  • You will be exposed to sources of financial information; four criteria for a satisfactory return on investment; ratios used in market tests and ratios to test profitability, liquidity, solvency and growth
  • You will have analysed the advantages and disadvantages of Outsourcing
  • You will have looked at all aspects of Kotler’s 4P’s of marketing – product, price, place and promotion
  • You will have an understanding of the identification of consumer’s needs based on Maslow’s hierarchy, as well as buyer’s needs
  • You will have discussed the importance of market share; the purpose of market segmentation and  perceptual mapping
  • You will have an understanding of the concept of the elasticity of demand and have considered the product/quality/price proposition and several questions that underpin all advertising and promotion
    Who should attend?

All role players providing some form of service to customers and who wish to play this role, really well  Consultants, senior sales executives or people providing business advice to others

The standard package inclusions

Delegates will receive the three reference books on which this course is based, a course workbook (with copies of all slides used and notes for the essential topics to be discussed), the PSP Executive syllabus, sample exams and the examination rationale (explanation of answers to questions).  The cost for the examination is included.  Refreshments and a light luncheon are also included.

Duration and Delivery

The course takes place over three weeks using one day a week in which the group get together.  The 40 minute exam takes place on the morning after the third group meeting.

Evening work and exam preparation

Delegates should plan to spend time during each week (between group sessions) reading and highlighting the reference books – to gain the most from the course.

Your greatest value that you will receive, will be determined by your willingness to implant new habits into your working and private lives and persevere with them for the rest of your life.

Pre-course work

Where possible you will receive one reference book and a questionnaire before the course starts.  You will be asked to fill in the questionnaire and bring it with you on the first day of the course.  You will also be asked to read the first few chapters of the reference book.

Prerequisites

Some basic understanding of business principles

Examination

PSP Executive Foundation is a forty minute examination performed after the third group meeting.  It is made up of 50 multiple choice questions.  The exam is closed book.  The pass mark is 50%.

Renowned reference books used

Executive Course Reference Books

 

Introduction
 
Technical skills aren’t everything for the 21st century PS professional. Business acumen and strategic awareness are vital for your continuing success. The PSP Executive module strives to make you as at home in the boardroom, as you would be in the server room, thanks to providing you with the fundamental skills of the industry you find yourself and your awareness of finance, marketing and business management.
 
The key to building strong foundations in this area is the development of an in depth Industry Sector knowledge.  It is impossible to be credible and understand what issues are driving the thinking in that Industry unless you are steeped in it.
The starting point is really getting underneath how that sector ticks including the business drivers, macro economics and key changes and implications in the Industry.
 
The basics of financial management, and how to read a financial report and a financial statement, and the general health of a business are essential to establish rapport with your customer.
 
The Executive module considers what marketing is, what the key elements of marketing are and how these influence the key fundamentals to any business strategy. This module considers how to put together a marketing strategy and plan, using all types of media.
 
The following course topics are included in day 1 of the Executive course:
Executive course topics
Outsourcing advantages
Outsourcing disadvantages
 
During the next day-and-a-half, the following course topics are included:
executive course day 2 topics
executive course topics 3

Further comments about the course include:

1.    The first day is focused on business finances where reference is made to the book “30Day MBA in Finance”.
2.    The day-and-a-half investigates the fundamentals of marketing, using the reference book “30Day MBA in Marketing”.
3.    During the full 2.5 days of training reference will also be made to the book “Key Management Models”.
4.    The trainer will work through 4 exercises on day 1, 6 on day 2 and 1 on day 3.  It will be assumed that delegates will do all the pre-course reading leaving classroom time for interactive work.

Reference material

The content of the PS Professional Executive Foundation course is derived from the following publications, which should be made available to the delegates:
•    The 30 Day MBA in Business Finance, Colin Barrow
•    The 30 Day MBA in Marketing, Colin Barrow
•    Key Management Models, Marcel van Assen, Gerben van der Berg and Paul Pietersma

Executive Books

Methods of presentation
For best and lasting impact, this course should be delivered in the classroom format because there are exercises and group dynamics that bring added value to the reference material.  The Workbook contains valuable insight into how best to interpret elements of the reference books.  Delegates also have the opportunity to ask questions and receive answers immediately.  Two standard methods of delivery are offered:
 
1. For delegates with limited “prime time” availability
 
For this delivery method, the course syllabus will be split up into say 4-hour weekly time slots
 
2. For delegates who can afford to be away from office for a full day
 
A course launch will require a 3-hour workshop to set the ground rules and make self-reading suggestions.
The following programme will then be followed:
Executive Time Table

3. Delivery arrangements can be made for specific customer circumstances

Important observation

The three reference books used during the Executive Foundation course are well known books and could possibly have been read casually by delegates considering attending this course.  Those considering the course could think that they should pass this course by because they have “heard” about the books.  This will be most unwise.

The reference books have become classics because of their positive change they bring to many people’s lives.  To achieve this positive change, the reference books need to be understood, digested and the positive changes in behaviour allowed to become OUTCOMES as the changes are put into practice.  The purpose of the one hour exam at the end of the course is to confirm that the delegates DO understand the key benefits that can be derived.  Ideally, there should be follow-up workshops where the content of this course is refreshed and higher levels of application planned and achieved.  The Executive Practitioner course is the follow on course for this foundation course and should serve as a step-up course for the professional striving for an even higher level of excellence.

A third Executive Professional course will bring the delegate into an even higher level of professionalism.

 

 

Executive – benefits to be achieved

  1. The PSP Executive module strives to make you as at home in the boardroom, as you would be in the server room, thanks to providing you with the fundamental skills of the industry you find yourself and your awareness of finance, marketing and business management.
  2. The starting point is really getting underneath how that sector ticks including the business drivers, macro-economics and key changes and implications in the Industry.  When communicating with the customer you should be able to understand a topic from the customer’s point of view.

 

  1. cost benefits